Ice cream sandwich specialist The Baked Bear is the first tenant to sign a lease on the ground floor retail space of The Lofts at Pier Village.
The Baked Bear is a West Coast franchise that started in San Diego and now has nearly 30 locations in 10 states; this would be the first in New Jersey.
Original-recipe ice cream sits at the heart of each one of these ice cream sandwiches, which are held together by fresh-baked cookies and brownies. The Baked Bear has over a dozen original-recipe cookies and ice cream flavors, giving guests a chance to mix and match to find their favorite combination. Before they’re served, the sandwiches can be rolled through toppings ranging from Fruity Pebbles to Oreo crumble, giving them an Instagram-worthy touch.