Santa’s Holiday Stops by the Sea

Santa’s Holiday Stops by the Sea
Follow the magic. Discover the Village. Celebrate the season by the sea.
The holidays are a little more magical by the ocean. This season, join us at Pier Village for Santa’s Holiday Stops by the Sea, a festive series of special appearances featuring Santa and Mrs. Claus at select shops, restaurants, and destinations throughout the Village.
From sweet holiday treats and thoughtful gifts to cozy coffee stops, family fun, and coastal holiday charm, each visit offers a new way to experience the season at Pier Village.
Best of all, photos with Santa are complimentary! Bring your own camera or smartphone to capture your family’s holiday memories. Follow the schedule below to discover where Santa will be, and make a day of shopping, dining, and celebrating by the sea.
Saturday, November 28
A Sweet Start to the Holidays
12:00 PM – 12:45 PM | Coney Waffle
Scoops with Santa
Santa is making a sweet stop at Coney Waffle! Bring the family for Scoops with Santa, share your holiday wishes, and make a little room for something sweet. It’s the perfect way to kick off the season at Pier Village.
12:55 PM – 1:25 PM | Rocky Mountain Chocolate Factory
Santa’s Chocolate Collection
Sweeten the season at Rocky Mountain Chocolate Factory! Discover festive confections, explore delicious holiday gifts, and join Santa for a little chocolate-inspired Christmas magic at Pier Village.
1:35 PM – 2:00 PM | The Baked Bear
Santa’s Cookie Club
Cookies, Christmas wishes, and a visit with Santa! Stop by The Baked Bear for Santa’s Cookie Club and make this sweet holiday tradition part of your Pier Village visit.
Sunday, November 29 | The Long Branch Tree Lighting
4:00 PM – 6:00 PM
Celebrate the magic of the season at Pier Village’s annual Tree Lighting. Gather with family and friends for a festive evening by the ocean as we welcome the holidays and illuminate the season together. The season brings an extra touch of magic to Pier Village as Santa makes a festive arrival aboard a firetruck parade. Gather family, friends, and neighbors along the route to enjoy the excitement, celebrate the community, and welcome Santa for a special seasonal visit.
Enjoy live music from Holiday Express with Tim McLoone and the Shirleys, bringing an uplifting musical experience to the Village. The celebration will also feature the Long Branch Marching Band and Dancers, the distinctive sounds of Atlantic Watch Pipes & Drums, and strolling entertainment throughout Pier Village.
Make Pier Village part of your holiday tradition, and enjoy the shops, restaurants, and seasonal experiences throughout the Village.
Saturday, December 5
Gather, Celebrate & Give
12:00 PM – 12:30 PM | Turning Point
Brunch with Santa
Make it a holiday brunch date! Join Santa at Turning Point for a festive midday stop, family photos, and inspiration for your next holiday brunch by the sea.
12:40 PM – 1:10 PM | McLoone’s Pier House
Christmas by the Coast
Celebrate Christmas by the coast at McLoone’s Pier House. Meet Santa, take in the holiday atmosphere, and discover a beautiful setting for gathering with family and friends this season.
1:20 PM – 2:00 PM | Studio Pilates
The Gift of Wellness
Give yourself something meaningful this season. Visit Studio Pilates for The Gift of Wellness, a special holiday stop celebrating movement, balance, and a fresh start to the new year.
Saturday, December 12
Little Luxuries & Holiday Fun
12:00 PM – 12:20 PM | Doggie Sweets
Santa Paws
Paws what you’re doing—Santa is coming! Bring your four-legged family member to Doggie Sweets for Santa Paws, a festive stop celebrating the pets who make our lives sweeter.
12:30 PM – 12:50 PM | Little Words Project
Words to Wish Upon
The best gifts carry a little meaning. Join Little Words Project for Words to Wish Upon, a celebration of kindness, connection, and the thoughtful gifts that make the holidays special.
1:00 PM – 1:20 PM | Cowabunga Coffee Roasters
Warm Wishes & Winter Sips
Warm up your holiday at Cowabunga Coffee Roasters. Discover thoughtful gifts for coffee lovers, meet Santa, and add a little warmth to your day at Pier Village.
1:30 PM – 2:00 PM | Pier Pins
Santa’s Strike Zone
Ready to roll into the holidays? Stop by Pier Pins for Santa’s Strike Zone, where festive fun meets friendly competition. Discover your next family outing and make a few holiday memories along the way.
Saturday, December 19
The Holiday Finale
12:00 PM – 12:45 PM | Wave Resort
A Coastal Christmas at Wave
Experience a Coastal Christmas at Wave Resort. Join Santa for a festive resort-style welcome and discover memorable ways to celebrate, unwind, and gift an experience this holiday season.
12:55 PM – 1:25 PM | Cowabunga Coffee Roasters
The Holiday Coffee Gift Bar
Searching for a gift that will be enjoyed long after the holidays? Stop at Cowabunga Coffee Roasters for the Holiday Coffee Gift Bar and discover something special for the coffee lover on your list.
1:35 PM – 2:00 PM | Pier Pins
Holiday Fun Starts Here
Finish your holiday trail with a little friendly competition! Visit Pier Pins for Holiday Fun Starts Here, and discover an experience worth giving—and enjoying together.
Make Pier Village Part of Your Holiday Tradition
From seasonal shopping and memorable dining to special moments with Santa, Pier Village is the place to gather, celebrate, and discover the magic of the holidays by the sea.
A few things to know:
- Santa and Mrs. Claus will visit the participating locations at the dates and times listed above.
- Photos with Santa are complimentary. Please bring your own camera or smartphone.
- Each appearance takes place at its designated retailer, so plan your visit around the stops you would like to experience.
- Guests are encouraged to explore Pier Village’s shops, restaurants, and seasonal offerings throughout their visit.
Santa’s Holiday Stops by the Sea
Follow the magic. Discover the Village. Celebrate the season by the sea.
We look forward to celebrating the holidays with you at Pier Village!


