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Pier Village - City by the Sea


Enjoy New Jersey’s most luxurious oceanfront and dining destination. Pier Village, situated on the iconic Jersey Shore town of Long Branch, N.J., is an award-winning mixed-use beachfront Victorian-inspired community, featuring over 30 esteemed restaurants, shops and services at your doorstep.


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All Year Round Friday - Sunday

Pier Village Carousel

Ride by the Sea! This unique and imaginative carousel brings back the iconic charm of historic Long Branch. 

November 21st, 2019 - 7PM

Thanksgiving Candle Holder Paint Night

Come paint a set of wine glass candle holders at The Wine Loft on Thursday, November 21st from 7PM-9PM. Each painter will go home with 3 candle holders and 3 candles.

November 28th , 2019 - February 17th, 2019

Ice at the Pier: Ice Skating and Winter Fun

Enjoy one of Pier Village's most celebrated traditions. From Thanksgiving to Presidents Day, visitors lace up their skates and twirl away by-the-sea at Pier Village's iconic Ice Rink. Here you’ll find our residents and visitors alike skating in the heart of Pier Village's beautifully decorated community, exciting shops and restaurants.For Operating Hours and to Purchase Tickets Visit

November 29th, 2019 11:00 AM

Black Friday Sale – The Offers You’ve Been Waiting For

Avoid the lines this Black Friday, forego the big box retailers and shop locally. Pier Village shops are offering amazing deals and unique items that you can only find at Pier Village.   You deserve a nice shopping experience! After your stress-free shopping extravaganza, reward yourself with a fabulous meal  at one of our many award-winning restaurants. Don't worry about the calories, you can burn those with a skate session on our Ice Skating Rink. 

November, 30th, 2019 11:00 AM

Shop Small Holiday Tradition

This Nov 30th, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours shops in Pier Village. And it wouldn’t be a celebration without customers like you joining us.So mark your calendar for Nov 30th— the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and come by PIER VILLAGE between 11:00 AM - 8:00 PM on the big day.

December 1, 2019 4PM

The Annual Long Branch Tree Lighting at Pier Village

Join us for our Annual Long Branch Tree Lighting at 4PM Meet & Greet with Santa and Friends. Performance by Tim McLoone and the Shirley’s. Ice Skating and Winter Fun!

December 5th, 2019 7PM

Santa Wine Glass w/ Matching Ornament Painting

Come paint a Santa wine glass with matching ornament at The Wine Loft. Thursday December 5th 7PM-9PM

Saturdays | December 7th - 21st, 12PM - 1PM

Photos with Santa

Santa Claus is coming to Pier Village, every Saturday from 12PM - 1PM at our iconic ice skating rink, Ice at the Pier. Bring your own camera for the perfect photo op. 

December 15, 2019 , 10AM- 2PM

Brunch with Santa

Bring your family, your camera and your appetite. Santa Claus is coming to brunch at McLoones Pier House! Call 732.923.1006 to make a reservation!

December 19th, 2019 7PM

Champagne Flute and Shot Glass Paint Night

Come paint a Santa wine glass with matching ornament at The Wine Loft. Thursday December 5th 7PM-9PM

December 23rd 5:30 PM - 7:30PM

Chanukah on Ice and Menorah Lighting

Presented by the Chabad of the Shore, join us for Chanukah on Ice and Menorah Lighting at Ice at the Pier from 5:30 PM-7:00 PM, Jelly Donuts and Latkes will be served before the Giant Menorah Lighting.